100% SLOW

What are the values that drive Slowers? 

 

Actually, this is one of the first questions I asked myself when I started Slowers. I’ve always wanted this project to be consistent, with a why, a what, and a how. And it wasn’t exactly easy to come up with an answer, especially when I tried to narrow it down to only three main values, the three values that represent the essence of Slowers. So here we go:

 

RESPECT

How could I live with myself if I knew that my project was hurting someone somewhere on the planet? Or the planet itself? Impossible. I think each person defines the world they want through their actions, I think another type of consumer behavior is possible and I also believe that there is another way to make fashion, so Slowers is my personal contribution to create the world I want.

 

HONESTY

No gimmicks. I believe that this website is a statement of intent: who I am, what Slowers is, how our products are made, what I like … This is what it is, and so I tell you. It couldn’t be simpler, right?

 

ENJOY

I’m very clear on this one; if one day I feel I’m no longer having fun with this project, if my head stops bursting with ideas about what I’m going to do next, if I stop feeling the passion burning inside me, that day, if it comes, will be the day to start a new adventure (at least as exciting as this one, of course). Steve Jobs put it perfectly: “Every day I look in the mirror and ask myself: ‘If today were the last day of my life, would I want to do what I’m going to do today?’ If the answer is ‘no’ for too many days in a row, I know I need to change something”

Slowers se ha creado, desde su inicio, bajo las máximas del respeto por las personas y al medio ambiente. Nuestra filosofía del slow life implica un compromiso ético y por eso tenemos una Estrategia de Sostenibilidad que aplicamos a todos nuestros procesos y que nos esforzamos en cumplir y mejorar.

 

MATERIAS PRIMAS

Las materias primas utilizadas para la fabricación de todos los objetos a la venta en www.slowers.es se producen es España. En caso de no ser así, nos preocupamos por conocer el origen y te lo comunicamos.

El algodón utilizado en Slowers es algodón orgánico certificado por el sello GOTS. Este sello es el estándar líder en el procesamiento de textiles de fibras orgánicas e incluye criterios ecológicos y sociales.

El algodón orgánico utiliza métodos de cultivo y producción que reducen el impacto de este cultivo sobre el medio ambiente y las personas. El algodón convencional, por citar sólo algunas cifras, utiliza el 25% de todos los insecticidas y el 10% de los pesticidas utilizados a nivel mundial.

Nuestros tejidos se estampan mediante estampación digital, que es el tipo de estampación más ecológica que existe en estos momentos (porque no utiliza agua, no se pierde tinta, no se desperdicia tejido en las pruebas y no se requieren tratamientos previos del tejido).

 

PROCESOS

En Slowers defendemos la producción local y por eso los procesos de fabricación se realizan íntegramente en España.

Las alpargatas se fabrican en un taller familiar localizado en un pueblo de menos de 2.000 habitantes, donde son cosidas a mano. Se trata de un oficio artesanal que se ha realizado de esta forma durante décadas.

Uno de los objetivos del proyecto Slowers es valorizar los productos artesanales y la vida en el medio rural. Todos los productos que se ponen a la venta en www.slowers.es tienen como punto común estos valores, y se fabrican en talleres localizados en pequeños pueblos.

 

EMBALAJE Y TRANSPORTE

En nuestros productos no se utiliza plástico para el embalaje. Las materias primas utilizadas en nuestros productos son de origen natural y por eso nuestros embalajes también son naturales, como el cartón y le papel kraft.

La producción local y la elección de materias primas españolas nos garantizan un impacto mínimo en transporte.

Slowers was created on the principle of respect for people and the environment. In line with this we have a sustainability strategy that we apply to all our processes and we strive to comply with and improve.

 

RAW MATERIALS

All raw materials used in the manufacture of items sold on www.slowers.es are made in Spain. In the case of products that are not manufactured in Spain, we take pains to find out about their provenance and inform customers.

The cotton used at Slowers is certified organic cotton by GOTS. This seal is the leading standard in textile processing of organic fibers and includes ecological and social criteria.

Organic cotton uses cultivation and production methods that reduce the impact of this crop on people and the environment. Conventional cotton, to name a few figures, uses 25% of all insecticides and 10% of the pesticides used worldwide.

We print digitally on these fabrics, which is the most environmentally friendly printing technique currently available (because it uses no water, no ink is lost, no fabric is wasted in tests and the fabric does not require any pretreatment).

Slowers is a vegan brand, we’re animal friendly and don’t use leather in our designs.

 

PROCESSES

Manufacturing processes take place entirely in Spain. The espadrilles are made by a family business located in a town of fewer than 2,000 inhabitants, where they are hand sewn. This is an artisan process that has been followed for decades.

One goal of the Slowers project is to enhance craft products and rural life. All products offered on www.slowers.es share these values, and are produced in workshops located in small towns.

 

PACKAGING AND TRANSPORT

We don’t use plastic for packaging. The raw materials are 100% natural and our packaging is also natural, made of cardboard and kraft paper.

Local production and selection of Spanish raw materials ensure a minimal transport footprint.